- Jack Welch

 

As competitive environment changes and becomes fierce, Business Strategy of a company becomes the most important thing to develop.

 

A Business Strategy of a company sets the company’s direction and sets the way the company competes. It will show how all the individuals, the departments and divisions within the company are coordinated to achieve the company’s desired goal. A Business Strategy is based on the strengths and weaknesses of a company and the opportunities and threats of the external environment. But, even if a company is enjoying great success; it still needs to review the internal and external changes, to react to these changes and to prepare for the opportunities and threats that might surface.

 

The programme is designed to increase the Business Strategy capability of the MSC Malaysia companies as well as the general Malaysian ICT companies.